When free software or content is made available to consumers in an ad-supported bundle, most people will be fine with the trade-off as long as they are not being tricked, tracked or taken advantage of. There is a small but vocal and passionate minority of Internet users that believes anything bundled with ad-serving software even an offering as benign, transparent and privacy-protecting as WhenU's is intrinsically evil.

During the last year, WhenU and it's products have been acknowledged as the industry leader in "best practices."